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Tuesday 18 January 2022

Paul Devine

Paul Devine Leaves S&S Cycle

After seven and a half years, industry veteran and former Harley-Davidson stand-out Paul Devine has decided to leave S&S Cycle in search of "challenges new".
During his time at the Viola, Wisconsin home of "Proven Performance" Paul held various leadership positions in sales and marketing, including business development roles, key accounts, and OEM customer responsibilities in the United States and internationally. Most recently, Paul served as the Interim President after Paul Langley stepped down in 2021. 

"I have enjoyed my time with S&S Cycle and am grateful for the many opportunities my roles have provided. It has been a privilege to represent an exemplary brand on a global stage. I am proud of the work that was accomplished during my tenure and confident my efforts have positively contributed to the future success of S&S Cycle."
During his time at S&S, Paul helped achieve the company's strategic plan and goals that will propel the business for years to come. He led initiatives that included a successful entry into the hugely competitive motorcycle and UTV aftermarket exhaust industry, updating of its authorized dealer policies, implementing 'forward facing' programs including international product approvals and procedures, and helping S&S to engage with Original Equipment Manufacturers and become a considerable player in racing (not least in the AFT series with its support for the Indian Motorcycle 'Wrecking Crew' team) while still maintaining its market leadership in the custom performance parts aftermarket.