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Tuesday 13 August 2019

IMS and J&P Ultimate Builder Custom Bike Show (UBCBS)

IMS and J&P 'Ultimate Builder' Dates for 2019/2020 Series

The J&P Cycles sponsored Ultimate Builder Custom Bike Show (UBCBS) series will again headline the Progressive International Motorcycle Shows for 2019/2021 as the multi-city expo tour adds Denver to take it back to being an eight city tour.

Sponsored by J&P Cycles since 2012, UBCBS is the largest custom motorcycle series in North America, regularly attracting up to 350 entries to its four classes - Freestyle, Custom Retro, Custom H-D and Custom Street.

Now headed in to its 39th season, the Progressive IMS series "provides motorcycle enthusiasts and consumers with an opportunity to interact with the latest models coming to market and brand-new accessories, merchandise, and more in the industry today. Actively supporting IMS' dedication to the growth of the industry and sport, Progressive, the leading motorcycle insurance company and IMS title sponsor since 2010, will continue to work alongside IMS through 2025."

Committed to getting new riders on two wheels, on the 2018/2019 tour IMS debuted 'Discover the Ride', a "forward-thinking initiative designed to introduce riding motorcycles to consumers of all ages in a safe and controlled environment.
"Survey feedback provided by participants of the initiative found that 81 percent of currently non-motorcycle-licensed consumers who experienced the program’s New Rider Course plan to get their motorcycle license, indicating a high level of interest of new riders to the industry."
Also returning this year is the Marketplace presented by Cycle Gear, an interactive retail space allowing consumers to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands with specialists on hand to educate, introduce products, and answer questions to any gear needs. The Marketplace has been sponsored by Cycle Gear since 2015.