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Tuesday 6 October 2020

Harley-Davidson

Say Hello to Gina Goetter - New Harley CFO

A month after CEO Jochen Zeitz announced his pick as Chief Digital Officer, a new Chief Financial Officer was named to replace Matt Levatich's trusty sidekick John Olin. Gina Goetter, "a top finance executive at Tyson Foods" joined the company effective September 30.
With "more than twenty years of experience driving strong financial and operational results and leading transformational change, Goetter most recently served as Senior Vice President and CFO of Tyson Foods's prepared foods segment, where she led the reinvention of the segment's business model to stabilize cash flow and right-size the cost structure" - in other words, she canned a bunch of people.


"Prior to Tyson Foods, Goetter held various global leadership positions with General Mills, Inc., where she led business model re-engineering and optimized procurement strategies and logistics. Goetter earned a Bachelor of Science in Finance and Economics from the University of Wisconsin – La Crosse and an MBA with a dual concentration in Finance and Marketing from Boston College."
Jochen Zeitz is quoted as saying: "Gina is a CFO with the experience to drive a transformation of core processes and reporting for improved operational efficiency, build a global shared services model and modernize accounting and controls. She will add to the fresh perspectives and new capabilities now represented at the leadership level that complement the experienced talent that has been promoted from within.
"We have a diverse management team structured in a new way that is designed to fuel Harley-Davidson's brand desirability and lead Harley-Davidson as a high-performing organization." Darrell Thomas, who assumed the role of interim CFO, will continue as Vice President and Treasurer.