Witchdoctor's - Victory parts specialist
THERE aren’t many aftermarket parts and accessory businesses that have been created specifically to serve the burgeoning Victory Motorcycle market, but Warren, Ohio based Witchdoctor’s in one such company.
Founded in 2010 by Jon Petrich, and starting with a handful of products, fast forward just four years and the company already boasts over 1,000 parts and accessories for “just about every Victory model.”The line includes everything from nuts and bolts (chrome and anodized colors) through to custom wheels and high performance items. The range is a combination of third party items distributed by Witchdoctor’s and own design and in-house manufactured Witchdoctor’s brand products.
Petrich says that “like all the best ideas, our business goal was simple – to offer the customer everything they might be looking for to express their own personality. We can help choose their accessories and show them that they can do the job themselves if they want to, and I believe that puts us miles ahead of the competition.
“We realized in the beginning that we are selling more than just parts. We are selling cool, individuality, pride and satisfaction. Whether the rider is looking for ‘Bling’ or functional parts, our aim is to offer riders and dealers access to the most comprehensive line-up of aftermarket accessories for Victory models in the marketplace.
“However, the product line is only part of the story. In a time when customer service appears to have gone by the wayside, from the very beginning we have worked hard to ensure that great service is the company’s greatest asset – and I strongly believe that ours is the best in the Victory market.”
The company has an easy-to-navigate website, which is updated regularly and includes “how-to” videos and customization showcases.
The company sells through a large dealer network and ships domestically and internationally daily with a 98 percent fill rate. “Our main warehouse is based here at Warren, Ohio, but uniquely for a business for our size and age we also have a warehouse in Germany to better serve European customers.
“I think our dealer program is excellent with a buy-in as low as $500 and margins of around 30 percent or more on our top 25 SKUs.
“Dealers who want to get into selling Victory custom and aftermarket parts now have one place to order from, allowing them to be more profitable in an area that they may have struggled with before.” Witchdoctor’s offers a free drop shipping service for dealers who need that option.
WITCHDOCTOR'S
Warren, Ohio, USA
Tel: 330 856 6924
jwitchdoctor@aol.com
www.buywitchdoctors.com
