Drag Specialties/Parts Unlimited makes two-year AIMExpo commit
Drag Specialties and Parts Unlimited have made a two-year commitment to exhibit at AIMExpo presented by Nationwide for 2018 and 2019. The deal will see them exhibit at the Mandalay Bay, Las Vegas in October 2018 (11 – 14) and then at the Greater Columbus Convention Center in September 2019.
The global parts and accessories distributor will join the greater powersports industry as “a vital addition to the annual platform that creates the opportunity for industry, dealers, vendors and media to come together in one place at one time to highlight key brands and showcase new product, conduct business, network, and address industry challenges and opportunities.
“Drag Specialties/Parts Unlimited and its host of brands extend the line-up of exhibitors represented at AIMExpo presented by Nationwide as the first major distributor, a key category important for continued growth of the show.
“Parts Unlimited has deep roots in the industry and it’s pivotal to be among our peers to assess the health of the sport and industry while also creating the opportunity to make connections with new and existing dealers and vendors,” said Mike Collins, CEO. “The MIC produced event provides a highly important place for powersports businesses to come together.”
Founded in 1967 by Fred Fox, Parts Unlimited/Drag Specialties is the world’s largest distributor of powersports aftermarket parts and accessories and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Along with sister companies Parts Canada and Parts Europe they sell to dealerships worldwide. The company portfolio includes noted brands Thor, Icon, Moose, Z1R, Arctiva, Slippery and AMS.
“In just over five years, AIMExpo presented by Nationwide has established itself as North America’s annual gathering place for all powersports, and the addition of iconic distributor Parts Unlimited/Drag Specialties signifies the platform’s value and importance for all industry constituents,” said Larry Little, Vice President and General Manager, MIC Events. “Post-show research confirms that meeting with distributors is a top reason for dealers to attend the event, and we look forward to partnering with them to expand the core value for dealers joining the greater industry in Las Vegas and Columbus.”