ASA Electronics celebrates “40 Years of Excellence”
November 2017 marked 40 years since founder and CEO Tom Irions first opened the doors of ASA Electronics – noted for the JENSEN motorcycle audio brand.
Based in the heart of the RV world in Elkhart, Indiana, fast forward forty years and ASA is an audio leader in many specialty markets, from the RV business to marine, including powersports vehicles, with a JENSEN branded program that includes award-winning applications for Harley tourers.
“Although we did start out as a distributor, we became frustrated by the major electronics companies’ lax attitudes about developing products specifically for our target markets. So, by the mid-80s we started to develop our own designs and engineered solutions,” Irions said. “Now we sell into several recreational and commercial markets under our own seven brand names. Our goal has always been to have the best engineered solutions for our customers. That quest continues to this day and will remain in the future.”
Through the years, that quest has included partnerships with trusted names like SiriusXM Satellite Radio, Harley-Davidson and Klipsch, as well as up-and-comers in the mobile technology field like XKGLOW.
“I’m very proud of how ASA has evolved into a world class technology company. We have always been fully committed to meeting the very specific needs of our customers, and that’s what keeps us on top of our game,” said ASA Electronics President, Brent Barrow.
“We specialize in creating products that integrate modern technology into a mobile environment. Our HD1B650 Harley-Davidson replacement stereo package is a great example of that. The plug n’ play design allows us to fit 6.5” speakers into fairings originally designed for 5.25” speakers, making for louder overall sound. In addition to elevating the sound quality, the package includes out HD1BT stereo with Bluetooth and Sirius XM capabilities to give the rider more listening options.”