PETE Amenda has been named Vice President of Product Development at Küryakyn as the company introduces its NXT 25 program. NXT 25 recognizes 25 years of design and manufacture of motorcycle parts and accessories and reflects plans for increased growth and production over the next 25 years.
Vision, Forge, Affect… these are the hallmarks of Küryakyn's NXT 25 program. After leading the design and manufacturing of aftermarket parts and accessories for the motorcycle industry for the past 25 years, Küryakyn plans to accelerate into the next 25 years and beyond. Product line expansion, an aggressive rally schedule, increased advertising and a host of other initiatives have already begun, including some strategic staffing. Leading this charge is the addition of industry veteran Pete Amenda to the team.
Amenda joins Küryakyn from S&S Cycle where he was VP of Marketing and responsible for developing a tactical growth plan that saw selected segments grow more than 15 percent in an otherwise flat market. His career has spanned three decades in both OEM and aftermarket businesses covering retail, general management, channel marketing and strategic planning, Area Manager for Harley-Davidson and VP of Marketing and Portfolio Management for Custom Chrome.
|Pete Amenda joins Küryakyn as VP of Product Development as the company gears up for aggressive growth|
“For a product-driven company like Küryakyn, bringing Pete in with his skillset, background and personality, we will see a significant impact in the growth and culture of our company on multiple levels” said Company President, Holger Mohr. “It’s also not every day you get the chance to intertwine a life-long passion into your everyday routine, but he is a true enthusiast as well. We have the perfect candidate for this critical position with Pete.”
"Küryakyn believes motorcycles aren't simply a means of transportation, but rather a representation of a person’s very identity," said Amenda. "I certainly agree with this philosophy and really look forward to working with the creative minds on this team to help accelerate Küryakyn's continued growth for the next 25 years."
Amenda’s hiring is the first in a series of planned appointments as Küryakyn actively seeks product designers and engineers in the R&D department, marketing and creative positions, and looks to fill openings in sales, accounting, admin, IT and purchasing.
Somerset, Wisconsin, USA
Tel: 715 247 5008