This year's second annual AIMExpo, Orlando, October 16th - 19th has quickly established itself as the premier mainstream show for dealers and consumers.
Now slated for four days, the show has now passed the 400 exhibitor mark with the addition of SHOEI Helmets.
Last year the response to the first annual AIMExpo was generally positive with the fall timing and sunbelt venue finding favor with an exhibitor community that was looking for a fresh approach to the range of powersports industry expo opportunities that were available to them.
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| AIMExpo has gone a long way to meeting its ambition of becoming the USA's premier European-style, multi-purpose motorcycle industry expo |
One of the critical features was that the show was a venue for motorcycle manufacturers to be able to replicate the new model introduction opportunities that they have long been accustomed to in Europe at events such as INTERMOT (Cologne) and EICMA (Milan).
The show was launched and is headed up by Larry Little (former MIC Chairman and Cycle World publisher) and Mike Webster (ex-Advanstar Communications, managing international motorcycle shows, Dealer Expo and Dealernews magazine) for Marketplace Events, a well established trade show organizer. Having responded to exhibitor feedback by reducing the show duration by a day, the show offers trade and media preview days on October 16-17 with consumer attendance on 18-19. Dealers can register to attend AIMExpo for free.
Media partner Powersports Business is powering dealer promotion of the event and again operating its Powersports Business Institute (PSBI) at AIMExpo.
Road racing legend Kevin Schwantz is named "AIMExpo Champion", and the AMA is to stage its annual National Convention and Hall of Fame induction ceremony at the event that it is now endorsing as "the premier motorcycle trade and consumer event in North America."
www.aimexpousa.com
