Vance & Hines updates MAP policy
In January Vance & Hines announced revisions to its unilateral Minimum Advertised Price (MAP) policy, along with updates to its Manufacturer’s Suggested Retail Price (MSRP) schedule.
Retailers were given the month of January to review and make changes to their advertisements, with enforcement of the revised changes starting on February 1, 2016.
The most notable change was the requirement that prices listed in a retailer’s advertisement be no lower than MSRP. In the previous revision of the MAP policy, a retailer’s advertised price was allowed to be as much as 10% below MSRP. V&H believe that "keeping advertisements listed at MSRP both preserves the premium image of the brand and further supports the effort for after sales service provided by retailers."