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Tuesday, 26 January 2016

Rivera Primo

Rivera Primo moving to new 70,000 sq ft facility

Performance parts and accessory and transmission specialist Rivera Primo has announced that it is to leave its long-time home at Whittier, California, for "new digs, new products and new machinery and an all-new Rivera Primo" elsewhere in the greater Los Angeles region.
In an open letter to its dealers, distributors and vendors Rivera Primo Executive Director and industry veteran Ben Kudon said that "beginning on February 1st, 2016 we will be servicing all our great customers from two new facilities. Paramount, California (Los Angeles County), will house our sales staff and our corporate headquarters; warehouse and production will relocate to a 70,000 sq. ft. facility in Goleta, (Santa Barbara County), California, - our existing Whittier location will be closed as of January 31st, 2016.
"As we continue to grow our world-class company into a better and stronger powerhouse of quality driven performance products, our management and staff will continue to provide the high level of customer service and quality that you have come to expect from Rivera Primo. We ask our customers to join us in Cincinnati for the V-Twin Expo at booth # 300.
"We started out 43 years ago in the Whittier area, when Mel Magnet started pulling SU carburetors off British imports to graft them onto Harley motorcycles. Since then we have seen many ups and downs in the industry, style changes, changes of old guard to a newer one, and we have made many friends and unfortunately lost some as well.
"We are leaving Whittier with a tear in one eye, but a gleam in the other for the possibilities ahead of us. We want to sincerely thank all the people who helped us on our journey to this moment, our staff, our wonderful customers and vendors." 
The company's sales staff and some assembly operations will be based at 15717 Texaco Ave., Paramount, California 90723.
Their new formal corporate headquarters address, warehouse and production facility is at 115 Robin Hill Rd., Goleta (Santa Barbara County), California 93117.