“TBR Power Tower” dealer display program
Santa Ana, California based exhaust manufacturer TBR (Two Brothers Racing) has launched a new dealer display program for its TBR V-twin cruiser exhausts program.
“We wanted a way to provide our dealers with everything they needed to properly display and sell our exhaust systems,” says Mark Jacobs, the Sales Manager of TBR V-Twin. Mark was a driving force behind starting this program, and with over 10 years in the sales industry he is wise to what works and what is just a gimmick. “We know that consumers are much more comfortable with a purchase when they can touch and feel the actual product and see the quality first hand,” according to Mark.
Standing over five feet tall and featuring bold graphics with a dramatic color scheme, “the concept for this display is for it to serve as a sales tool to show many systems at once,” explains Mark. The TBR Power Tower is constructed with a heavy-duty steel frame with locking caster wheels for ease of movement. The included rubber coated hanging brackets ensure the exhausts won’t get scratched and allow for quick removal should a customer want to give it the trusty “hold it up there” test.
The TBR Power Tower allows for up to six different exhaust canisters to be displayed at once, and it’s even got an integrated catalog holder. “TBR Power Tower is more than just a cool display,” claims Mark. “We go above and beyond helping your customers to pick the correct pipe. If you have something that isn’t moving, we will swap it for something that does - no questions asked,” he adds.
With over 25 years in the motorcycle industry, Two Bros is a leading manufacturer of performance exhaust systems and aftermarket components. Inspired by a professional racing heritage, Two Bros makes exhaust systems for everything from sport bikes to v-twin cruisers, using the highest quality materials, all exhaust systems are TIG welded by hand.