‘Design Your Own’ Danny Gray custom seat
High End Seating Systems (HESS) of Santa Ana, California, owner of the Danny Gray custom seats brand (and AirHawk), was, until recently, manufacturer of Harley-Davidson's custom seat program, while manufacturing and distributing their Danny Gray core brand of V-twin seats on an aftermarket basis.
The company has now announced that it is launching a dealer direct Danny Gray custom seat program for Harley-Davidson motorcycles called ‘Design Your Own’.
John Strahl, VP Marketing & Sales, explains that the concept has been “created to service your customers and you much more quickly by drop-shipping individual custom seats directly to your door. All you need to do is accept the order from the customer, who designs his seat with you or online at dannygray.com/designyourown, prints out the order with MSRP and gives it to you. You may phone or e-mail us the order. We will build it and ship it to you in 2-3 weeks. What could be easier?”
In support of our ‘Design Your Own’ program, Strahl says the company will be launching a digital media campaign to Harley riders through the Bonnier Group's online network and our social media platforms, asking riders to take their custom seat orders to their nearest Danny Gray dealer for fulfilment, with dealers making a full 40% gross margin on each sale.