THE American International Motorcycle Expo (AIMExpo) has announced that S&S Cycle will exhibit at the show for the first time, and will sponsor the Freestyle Class in the Championship of the Americas, the AMD World Championship of Custom Bike Building affiliate custom bike show that will be making its debut at AIMExpo this year.
Being staged by a team put together by former MIC Chairman Larry Little, for Marketplace Events, this will be the third year for the new expo concept when it opens its doors to consumers, dealers and customizers at Orlando’s Orange County Convention Center (OCCC), October 15-18 2015.
This is the first year that AIMExpo has staged a custom motorcycle design and engineering competition. Along with its 'Made In America' exhibition highlight, the event is beginning to gain some traction in the custom parts, accessory and performance market.
S&S Cycle’s sponsorship of the Freestyle Class at the new AIMExpo Championship of the Americas will help the winner of the inaugural contest advance to the AMD 2016 World Championship of Custom Bike Building in Cologne, Germany, at INTERMOT in October 2016.
“With AIMExpo increasing activities for the V-Twin segment of the industry, we feel that it’s definitely something worthwhile for S&S Cycle to support" says S&S Cycle President Paul Langley.
"We’re stepping up to be part of those activities by becoming a sponsor of this exciting new competition for custom bike builders. Specifically, we’re donating an S&S P93 engine for AIMExpo to use to help finance the trip for the winner to represent the Championship of the Americas at the next AMD World Championship in 2016.”
Langley is a veteran of the powersports market (having been at Vance & Hines and DynoJet among others for many years), so has seen the expo scene evolve, and his backing, and that of S&S Cycle, is seen as significant.
"The all-in-one platform is something we'd like to be a part of" Langley went on to say. "I think there is a role for an event like AIMExpo, and the timing and choice of venue certainly bring something different to the v-twin industry 's expo industry and we have chosen to invest in the project because we want to be a part of this new thinking.
"AIMExpo gives us an opportunity to interact with dealers, consumers and members of the media, in addition to showcasing our latest products. It’s an event with an international appeal that allows us to conduct our trade business and then meet our end-users in one place at one time. It’s a win-win.”
S&S Cycle will further maximize its show presence by participating at the new Garage Party on Saturday afternoon and evening.
“S&S Cycle is a highly recognizable industry leader and joins the growing list of V-Twin exhibitors who will have a presence at AIMExpo,” said Bob Kay, AIMExpo V-Twin Director. “They’ve taken notice of the platform available to them and the initiatives being undertaken by AIMExpo to drive V-Twin dealer and enthusiast participation. We welcome them on board!”
The organizers say that more than 300 exhibitors have already committed to AIMExpo in 2015.