In a relationship that started out with a design for a replacement primary for the Triumph Bonneville, parts and accessory designer and manufacturer The Speed Merchant of California has taken on domestic US distribution of French manufacturer EMD’s (Esteves Motorcycle Design) Harley and ‘metric’ parts designs, with EMD becoming a distributor for The Speed Merchant in Europe.
|EMD and Speed Merchant collaboration - Triumph stator and sprocket cover|
That primary was built to match the design of Speed Merchant’s stator and sprocket covers; a rocker cover followed, and over time the relationship between these two emerging parts businesses deepened to where it is today.
“Our relationship with Brandon and Dan at The Speed Merchant had gone so well in terms of parts design collaborations and sales of aftermarket parts for Triumph models that when I started to look for someone who could help us to further build our aftermarket product sales in the United States, especially our Harley parts and accessory designs, The Speed Merchant was the obvious choice,” says Nico Esteves.
EMD are best known for their contemporary take on the classic ribbed and finned look that started on primaries back in the ‘60s and ‘70s in the hands of people like Robban’s in Sweden and Randy Smith (of Custom Cycle Engineering fame) in California.
EMD sells classically styled, high quality cast parts that have done much to help make the increasingly popular “retro” look accessible to all riders.
The latest addition to the EMD line-up is the program of primary and transmission parts seen here for the FXR.
|FXR primary and gear box cover|