Founded in 2009 by e-commerce entrepreneurs Robin Parker and Sab Jhooti, UK based Drift Innovation is a specialty action sports camera business that is often to be found topping independent ASC reviews.
Internationally recognized for their quality and technology, the Drift product range is a genuinely motorsports friendly and genuinely innovative program that provides the specialty retailer with “better quality and more features than competing products at a lower price-point and higher margin.”
Tucker Rocky and Biker’s Choice have been appointed North American powersports market distributor for the Drift range and are introducing the Drift Ghost 4K, described as “the next generation of ASCs.”
Featuring a sleek, low profile, streamlined “bullet” style modular design and 330 degree rotating lens that allows mounting in any direction, the Ghost 4k provides the user “more flexibility to capture the storytelling action footage they want with less time needed for setting-up and adjusting the camera as it shoots everything in 4K Ultra-HD (30 fps). Additionally, dual microphones provide dynamic audio with full noise reduction and automatic stabilization at 1080p ensures crisp, clear footage.”
The Ghost 4K is powered by the Drift Life app, allowing total control of the camera’s functionality and full view of the footage with complete smartphone connectivity. Available with “compelling display and merchandising solutions to create a bold and potent point-of-purchase center in your store,” all Biker’s Choice (and Tucker Rocky) dealers are pre-qualified to become a Drift dealer, so there are no ‘approval’ processes or hoops to jump through – orders can be placed straight away.
Drift cameras mount using a standard ¼-20 camera thread, so using the SP Gadgets tripod mount adapter (or similar), riders can use all of their existing GoPro compatible accessories with the new Drift camera designs and technology. Drift also has their own range of user-friendly accessories “giving you and your customers an easy and smooth transition into the next generation of action sports cameras.”
The robust aluminum and plastic body weighs just 123g and delivers a class-leading 180 minute battery life that is expandable to 240 minutes with a modular battery add-on. Features include a 1.5” touch screen module and backlit rear LCD screen, Ambralla a9SE processor with Sony IMX117 12MP ½.3” sensor, Bluetooth, Facebook and YouTube direct live streaming and Free Cloud Service with 10GB storage included.
TUCKER ROCKY/BIKER’S CHOICE