Polaris Motorcycle Division joins AIMExpo Presented by Nationwide
Slated for Columbus, Ohio, September 21 – 24, Polaris is to make its Indian Motorcycle and Slingshot exhibit debut at the Nationwide Insurance backed 5th annual American International Motorcycle Expo (AIMExpo).
In what is certain to be a big draw for dealer and consumer visitors alike, Polaris’ Motorcycle Division will be joining a broad range of industry exhibitors at the Motorcycle Industry Council produced event – one that has established itself as the primary annual gathering for the wider powersports industry in the USA.
“The AIMExpo provides both Indian and Slingshot the ideal platform to reach and engage with the North American market and to showcase each brand’s new model year line-ups,” said Steve Menneto, President, Polaris Motorcycle Division. “Additionally, the city of Columbus is strategically situated within the sweet spot of our consumer base, as well as our dealer network, making it an ideal location to showcase our products to key constituencies.”
“The show’s platform was created to shine a spotlight on American industry as well as the world’s largest recreational powersports market, and we’re excited to welcome America’s first motorcycle company, Indian, along with the uniquely American Slingshot product line from the Polaris Motorcycle Division,” said Larry Little, Vice President & General Manager, MIC Events.
“The broad spectrum of American ingenuity will be on full display, from the modern homage to a heritage brand to the pure performance of a product that has created its own category. The European style two-day trade/two-day consumer attendance formula will mean Polaris and all the 400 plus exhibitors will be appreciated by media, trade and consumer audiences alike.”
“The Polaris Motorcycle Division is pleased to join the Motorcycle Industry Council event that has created a world stage for American produced products,” continued Menneto. “We’re looking forward to hosting dealers and consumers in Columbus this September.”