Monday, 13 February 2017
Custom bike sales were +12.3 percent in Italy in 2016 at 6,923 units. Naked/traditional style and Enduro style bikes are the largest sectors in the Italian motorcycle market (26,387 units/+23.26 percent and 25,668 units/+31.49 percent year-on-year respectively). Overall new motorcycle registrations in Italy were +21.49 percent at 75,936 units for a third straight year of growth since the 2013 low.
BMW Motorrad has announced another record year as it continues to close in on its objective of selling 200,000 motorcycles worldwide by 2020. Full-year 2016 sales were up + 5.9% with a total of 145,032 motorcycles and maxi-scooters “delivered to customers.” At 8,639 units, December 2016 sales were +15.2 percent.
With 1,683 units sold, the Softail Slim was Harley’s most popular model in Germany in 2016, and the 9th most popular motorcycle overall in the German market; followed by the Fat Boy Special – 28th most popular, with 1,049 units sold, and their XL 1200 X, 29th most popular with 1,031 units sold. In motorcycle market share terms Harley scored a staggering third place, behind BMW and Yamaha, selling 13,096 models in Germany in 2016 for an 11.14 percent market share, placing them ahead of the likes of (in order) Honda, KTM, Kawasaki, Suzuki, Ducati and Triumph.
Indian Motorcycle scored a creditable 14th spot in motorcycle market share terms in Germany in 2016, selling 911 units there for a 0.77 percent market share.
Triumph’s final sales numbers for December show 2016 to have been the best year of retail sales yet for Triumph dealers in North America in “Hinckley Triumph” history so far. For the month of December, Triumph dealers were +39% up over the previous December record and +89% up over December 2015. Totals for the entire calendar year saw overall 2016 Triumph retail sales in North America beating the market growth rate by more than 15%, eclipsing 13,000 units for the first time and “easily shattering the previous annual retail sales record.” Unit sales growth per dealership is up more than +21% over 2015.