Dealers are always most likely to respond best to vendors who understand that creating great products is only part of the battle – selling them in the context of the dealership space is another science all of its own.
In an environment where space has to earn its keep, it is important that retail programs are information-rich and allow the customer to get at the product.
Although best known for their professional use and workshop grade products, battery care and diagnostics specialist TecMate has also been purposing its respected OptiMate brand name to consumer product versions and accessories for many years, and through years of working with its powersports dealers has learned how to give them the tools to help their products sell.
The TecMate modular display is the perfect silent salesman - tall, handsome, bright (blue) and versatile! It generates attention and holds plenty of product while taking up the minimum 16” x 16” (40cm x 40cm) footprint. The display has 4 set-up possibilities, floor or counter, free standing (360°) or single sided (180°).
At 190cm (75”) tall, the bright blue display, full of red packaged OptiMate product, is hard for any customer to miss and can hold chargers and accessories with up to $5,000/€4,000 retail value - the 115cm (45”) counter display is the perfect reminder and accessory ‘impulse buy’ creator for the low-cost, high value and highly convenient range of OptiMate riding accessories.
|Brochures, flyers, counter mats, downloadables and wall charts – “a key part of our strategy is to make it easier for ‘brick and mortar’ dealers to sell our products,” says Martin Human, TecMate CEO/CTO|
Range choices and purchase opportunities can be driven by updatable OptiMate battery saving charger and OptiMate accessory counter mats that display the entire charger line-up and extent of OptiMate’s range of premium accessories - cables, battery monitors, LED flashlights and USB chargers and cables; printed booklets, flyers, wall charts and online downloadables also available (www.tecmate.com/cat).
Martin Human, CEO/CTO of TecMate says that “a key part of our strategy is to make it easier for ‘brick and mortar’ dealers to sell our products. I invite dealers, who in my opinion are the lifeblood of our industry, to ask their national TecMate distributor for the latest available sales tools. Or drop us a line, and we’ll make it happen.”