Project Livewire to go international
THE Project Livewire tour, Harley-Davidson's project to create brand acceptance for and 'crowd-source' an E-bike strategy, is now set to expand internationally.
This year will see the machine being made available for selected test rides in more US states, plus in Asia, Europe, and Canada. The international tour begins at Malaysia's Sepang International Circuit.
Specifically designed to provide insights into what electric motorcycle riders might expect and accept from an electric Harley-Davidson, the touring program invites customers to test ride and then provide feedback on their experience.
"Project LiveWire has reset expectations", said Chief Marketing Officer Mark-Hans Richer. "The first phase provided valuable feedback about the features and experience riders expect from an electric Harley. This year we're expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology."
In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the US and at a special consumer event for Latin American customers in Miami.