THE biennial INTERMOT expo at Cologne in Germany is becoming increasingly important to the v-twin industry, as our market seeks to broaden its customer base.
Indeed the v-twin industry is becoming increasingly important to "mainstream" motorcycle shows such as INTERMOT as the "main market" (the 'metric' market) continues to eye the custom sector as a viable business opportunity.
They are doing so both in the context of many of their historically "core" markets still failing to see new motorcycle sales translate into aftermarket P&A demand, and in the context of the relatively strong demand for well designed, high quality technical components that has always characterized the "core" of the v-twin industry.
This is the case in the USA, with AIMExpo demonstrating their wish to court the v-twin market through its appointment of Bob Kay as V-Twin Director for the show, and it is certainly the case in Europe, with both EICMA (The "Milan' Show") and INTERMOT seeking to outreach horsepower.
|Motorcycle Storehouse: Europe's fastest growing specialist Harley aftermarket parts and accessories distributor showcased a program of custom options for the Street 750 with projects built for them by Marcello Fontana of Free Spirits, along with accessories from award-winning customizer Winson Yeh's Rough Crafts brand product range; www.mcseurope.nl|
|MAG Europe: With the dust settling on the "merger" between MAG and Tucker Rocky under the ownership of Lacey Diversified Industries, MAG showcased product from their Vance & Hines, Performance Machine, Kuryakyn, Progressive Suspension, RSD, Mustang Seats and Burly brands; www.mageurope.eu|
AMD's Cologne involvement with the World Championship now being staged there every other year is a case in point, and, being the more hard parts, technical and higher mileage oriented of the two main European shows, INTERMOT does indeed have an increasingly convincing package of reasons for custom market vendors, dealers, builders and enthusiasts to engage.
|Parts Europe/Drag Specialties: It is already five years since market leading distributor LeMans (Parts Unlimited and Drag Specialties) opened their much anticipated European warehouse near Trier in Germany. The company hosted several of the US parts and accessory manufacturers that they sell for in Europe, including Daytona Twin Tec, Cometic, Memphis Shades and Cobra Engineering; www.partseurope.eu|
Not least the ongoing need for business diversity, but also the increasing number of vendors who are now entering the custom industry from the broader suspension, performance, workshop equipment and service item markets.
The full feature can be seen on page 12-18 of the December edition of AMD Magazine at www.amdmag.com - including a round-up of a selection of familiar and less familiar names from among the exhibitor community at INTERMOT that dealers and builders can expect to meet there.
The next show will be staged at the Cologne Exhibition Centre (Koelnmesse) from October 5th - 9th 2016.