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Tuesday, 5 August 2014

AMD's 'International Night'

AMD's 'International Night' to be staged on INTERMOT's Trade Visitor Day

THIS year's INTERMOT Expo will see the return of AMD's popular 'International Night', from 18:30 to 20:00 pm on Wednesday October 1st at the Dealer Lounge Business Centre of the Koelnmesse exhibition centre.

This year also sees the AMD World Championship of Custom Bike Building make its INTERMOT debut - guaranteeing the largest international trade and consumer custom bike show audience ever seen; it also marks the Cologne debut of Big Bike Europe in advance of the second stand-alone BBE being staged there in September 2015.

The show is open to the media on Tuesday September 30th, with Wednesday October 1st being a Trade Day, and Thursday October 2nd to Sunday October 5th open for all visitors.

Since the move to Cologne from Munich in 2006, this is the first time that INTERMOT has promoted a specific Trade Visitor Day, with consumers only able to gain access by trade invitation.

Promoted by AMD and sister publication International Dealer News, and hosted by INTERMOT and the show's sponsors, International Night is unique - the only 'meet & greet' business reception specifically for industry professionals (of all kinds) and is unique in the motorcycle industry.

The 'Cologne Show' has always been regarded as the world's primary international motorcycle industry expo, and with the backing of AMD and IDN this is your opportunity to meet colleagues from the industry in a relaxed environment as the show closes (at 18:00 hours) on the special Trade Visitor special day.

In 2012, INTERMOT underlined its position as “the most significant motorcycle industry international business platform” with the number of trade visitors increasing to 55,000 – with a record proportion of those trade visitors (43 percent) being from outside Germany, and an 8 percent increase in the number of countries represented.

That year also saw the introduction of the Business District, which was developed to bring together a number of expo initiatives that had been developed for trade visitors in prior years. This year it is once again located between halls 4 and 5, with the Dealer Lounge as the central meeting point.

In addition to AMD and IDN, the business district is being supported by other motorcycle industry trade magazines in Europe such as World of Bike and Bike und Business in Germany, British Dealer News in the UK, L’Officiel in France, Moto Dealer News (Italy) and Moto Taller (Spain).

Additional trade initiatives operated by INTERMOT include the Dealer Card, which provides show access privileges and the online Matchmaking365 service, which is an expo visit experience optimizer – it enables trade visitors to gain an overview of the suppliers of selected product groups in the run-up to the fair, establish valuable business contacts and place targeted requests.

This year sees the international motorcycle industry celebrate the 50th anniversary of its expo involvement with the city of Cologne, and highlights and a timeline from past shows will be showcased along with an “old timer” exhibition.