Is the saga of the EBR (Eric Buell Racing) assets sale finally over? Well, yes and no. The sale of the assets in question, the intellectual property and remaining tooling and equipment left after India's Hero Motorcorp (a major EBR investor and shareholder) had bought the assets they laid claimed to, has now been finalized.
 |
| Bill Melvin, CEO Liquid Asset Partners: "I believe EBR has established themselves as one of the premier motorcycle manufacturers in the world and has strong potential as a viable business" |
At the third time of asking, Bill Melvin's Liquid Asset Partners (LAP) have successfully bid $2.05 million, outmanoeuvring Bruce Belfer (Atlantic Metals Group, New Jersey), the first auction winner, and another potential bidder (US Heritage Powersports). LAP is the company that Harley-Davidson used to sell off the assets of Buell Motorcycles when it closed the business in 2010, and have previously been involved in several other powersports industry asset disposals, such as "Gilroy" Indian, American Ironhorse and Cannondale.
However, there will now therefore be further twists to come in this tale with Melvin now seeking buyers for the assets he has acquired, and having stated that he hoped to be able to see some kind of further reincarnation of the business building bikes again at some stage in the future.
