Black Hills H-D in Promo Partnership with Buffalo Chip
Black Hills Harley-Davidson has doubled down on its brand alliance with "the largest Music Festival in Motorcycling" to strengthen its national and international marketing efforts for the Sturgis Rally.
The Sturgis Buffalo Chip and Black Hills H-D are to "significantly expand" their brand alliance with the goal for Black Hills H-D to "increase its focus on year-round marketing and promotional efforts to attract more rally goers to the leading motorcycle industry businesses on its property" just outside Rapid City on the I90.
The two leading Sturgis destinations have a combined history of more than six decades "providing the ultimate rally experience to attendees, working together with world-class motorcycle customizations, promotions and other onsite activations. Black Hills Harley-Davidson will continue to support Sturgis Buffalo Chip's flagship charity events like the Legends Ride and Biker Belles, which have collectively raised over $750,000 for Black Hills charities since 2008. In addition, it has also become a strong supporter of the Chip's new Rusty Wallace Charity Ride.
"We are always looking for new, innovative ways to enhance our guests' experience, so it only makes sense to align our marketing and promotional efforts with the rally's focal point for entertainment, events and activities says Al Reiman, Senior Managing Partner at Black Hills Harley-Davidson. "This brand alliance allows us to integrate our marketing and promotional efforts not only as a way to gain new customers, but reward existing ones with experiences they can't get anywhere else."
Al went on to say: "Black Hills Harley-Davidson will leverage the Sturgis Buffalo Chip's award-winning marketing team to create and distribute content about the premier shopping experience found on its property, including its line-up of new motorcycle models, aftermarket products, apparel and other merchandise. Promotions are also intended, in addition to getting the word out about the availability of motorcycle rentals and onsite repair and maintenance services."
For 'The Chip', Rod Woodruff, the owner and rebellious leader of the ruthless collection of moto-outcasts that he has assembled, added: "We are thrilled to align with our friends at Black Hills Harley-Davidson. There are so many ways we can work jointly to ensure rally attendees a more convenient, entertaining and memorable Sturgis vacation. Our respective businesses already share many of the same target customer segments. This marketing alliance will generate more engagement with those consumers year-round, in much more memorable and meaningful ways."