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Tuesday 25 June 2019


"Together We Rise" - A Message from "Re-Imagined" AIMExpo

Owned and operated by the Irvine, California based Motorcycle Industry Council (MIC), AIMExpo presented by Nationwide is endeavoring to rally the powersports industry to their 2019 Columbus, Ohio tradeshow (September 26-29) with an appeal to the industry to work together to the betterment of the motorcycle and wider powersports market in the United States. 

"For many years the powersports industry has talked about working together, because we are stronger when united, and it is the express purpose of AIMExpo presented by Nationwide to facilitate this unity. It provides a platform for dealers, OEMs, distributors, aftermarket manufacturers, media and consumers to talk together and work towards progressing the industry forward.
"For 2019, AIMExpo presented by Nationwide is themed "Together We Rise" as a direct reference to the collective benefit of working as a united industry and moving forward in unison. By taking this initiative, the show is able to provide a unique forum for dealers to communicate with the OEMs and distributors as well as parts suppliers and, uniquely for a trade show, interact with consumers during the public show days. Similarly, the powersports manufacturers and parts suppliers are able to meet their existing dealers and discover new ones. 

"More importantly, in addition to face-to-face meetings on the show floor, AIMExpo presented by Nationwide gives dealers access to the newest products on the market along with education and dealer development seminars designed to make business stronger and more profitable. There are also numerous opportunities to meet industry leaders and peers in meaningful interactions that can open the door to many future opportunities."
"Coming together as a group gives us the opportunity to better understand and overcome the challenges that are impacting our business. It gives us the ability to adapt, overcome and, with a united front, grow the powersports industry," said Bill Jenkins, MIC Board Member and Senior VP Sales & Operations, Kawasaki Motors Corp. U.S.A.
His powerful message was echoed by Cinnamon Kernes, Vice President & General Manager, MIC Events: "The industry needs a single place to come together – to share ideas, to collaborate, to communicate and be inspired. When an industry comes together, it moves forward and paves the way for progress, so our business can grow.

"To facilitate this interaction, the 2019 AIMExpo presented by Nationwide has been re-imagined to create the perfect platform for the industry. It will incorporate the second annual Powersports Industry Week, which will feature a number of business and social-focused activities in addition to the aforementioned dealer training and seminars. Furthermore, the show floor will feature three unique powersports lifestyle "neighborhoods." They are dedicated to Street/Urban/Sport riders, as well as Two and Four-Wheel Off-Road and Adventure, plus the V-Twin/Cruiser/Custom segments. The "neighborhoods" will allow trade visitors and consumers to quickly identify their areas of interest and create an immersive experience. Each "neighborhood" will highlight the latest machinery, parts and accessories available in each market sector and help show dealers how they can better interact with today's buyers.
"Another major aspect of the 2019 show will be AIMExpo Outdoors, which will continue to offer on-road motorcycle demo rides for the industry and consumers. There will also be a dirt demo area, which returns to the show in response to the growing significance of the ATV and side-by-side market. It gives manufacturers the opportunity to demonstrate their latest technology, while visitors will be able to compare competitor vehicles or perhaps get behind the wheel for the first time."