Twin Power rides again
After a 34-year absence, there is a new Twin Power catalog available for dealers.
It is published by Tucker Rocky/Biker's Choice, owners of the Twin Power brand since they acquired the precursor of Biker's Choice, the New England Motor Parts Company (NEMPCO), in 1992. It features a wide range of aftermarket parts and accessories for the American V-twin market.
NEMPCO was founded in 1971 by Larry Coppola; the Twin Power line was first introduced to the powersports industry by them in 1982 when the program was headed up for NEMPCO by Jim Thompson, Charlie Hadayia, Sr. and others – and after having spent some years at S&S Cycle, these days Charlie Hadayia Jr is actually a Senior Segments Director at Tucker Rocky - proof that once the motorcycle industry is in the blood, it stays in the blood!
The Twin Power program earned a reputation for providing quality performance parts at a fair price. The line is now headed up by another former S&S Cycle (and Baker Drivetrain) man, James Simonelli, as the very knowledgeable and very shrewd brand manager for Twin Power at Tucker Rocky/Biker's Choice. The new iteration of the brand features parts that are designed for bikes ranging from yesterday’s old school to tomorrow’s classic motorcycles. "From pistons for Ironhead Sportsters to high-tech lithium-ion batteries, we have more performance parts for more applications than ever, tested in independent labs to ensure that they fit and work like they should," says James.