Jesse Rooke parts designs now available through HardDrive
The latest news at the V-Twin Expo was of an industry debut for the new parts and accessory design partnership announced by the HardDrive V-twin products division of Boise, Idaho based WPS (Western Power Sports) with respected customizer Jesse Rooke.
The alliance that will see the bike builder serve as HardDrive’s creative ambassador for the foreseeable future - the company said that "Rooke brings years of custom bike building experience and his own unique style to HardDrive as he sets to work designing signature V-twin parts for the brand."
As part of the agreement HardDrive will also now serve as the official distributor of Rooke Customs products.
Ahead of what became a custom trend when he burst onto the custom bike scene with his first bike Dinah in 2002, "Jesse established himself as a creative thinker who didn’t feel constrained by the way it had 'always been done' previously.
"Jesse Rooke's unique design style is a direct result of his long history in motorsports: his involvement in AMA road racing, motocross, auto racing and shifter karting all played a role in creating a style which blends form, function, simplicity and performance into machines that perform as well as they look. The lines are smooth and classic, seamlessly blending one curve into the next; the designs are deceptively simple with no extraneous additions that add weight and detract from performance."