Italy - the record high continues
The latest available data from the Italian motorcycle industry association (ANCMA) show new motorcycle registrations in Italy for the first seven months of 2024 up by a very healthy +8.41% at 113,359 units YTD, having been positive for six out of the seven months so far this year.
This has meant another post 2008 record for the Italian market for the first seven months of the year. Total PTW registrations were +6.61% YTD at an unprecedented 243,105 units - also a post 2008 record for the first seven months of the year in Italy.
The top-selling motorcycle YTD remains the Benelli TRK 702/X (5,110 units sold) - placing it ahead of many traditionally (and still) strong selling scooter brands and models - such as the Honda X-ADV 750, Piaggio Beverly 300 ABS and Yamaha TMAX.
Indeed the Benelli is also ahead of the BMW 1300 GS, in second place with 3,777 units sold YTD. Unusually, in a sea of Scooters, this placed the leading two larger displacement motorcycles in sixth and 12th spot respectively in terms of all PTW sales in Italy YTD. The Honda Africa Twin, in 19th spot with 2,931 units sold, was the only other motorcycle in the top 20 selling machines in Italy YTD.
Hondas SH 125, 150 and 350 were the top-sellers overall, followed by the Kymco Agility 125 R16 in fourth and Piaggio Liberty 125 ABS in fifth. Maxi and ADV style scooters, and ADV style motorcycles continue to dominate the market in Italy. Total scooter sales were 129,105 units (+5.08%) in Italy YTD.
For the record: 2023 motorcycle sales were 145,405 units in 2023 (+14.88%) with all months in positive territory - the best Italian annual market numbers since before the 2007/2008 financial crisis and the resulting recession. In total PTW terms the Italian market was +17.94% in 2023 with a massive 318,948 units registered. Scooters were up by +20.64% at 173,543 units. The top selling motorcycle was the Benelli TRK 502/X (4,075 units), followed by the Honda Africa Twin (3,880).
