Motorcycle Storehouse by Hoco Parts - "Two European Industry Heavyweights Align"
Motorcycle Storehouse, one of Europe's leading V-twin and custom parts distributors has announced a strategic rebrand to 'Motorcycle Storehouse by Hoco Parts' - "marking a next chapter in the continued growth and evolution of both companies.
This collaboration marks much more than just a name change. By joining forces under an endorsed identity, Motorcycle Storehouse and Hoco Parts [both owned by PDG - Powersports Distribution Group] "are leveraging their combined brand equity to create stronger, more collaborative partnerships with manufacturers and suppliers - with one network, and a clear goal of being the best in service, assortment, and reach for every motorcycle business, in Europe, from Metric to Custom.
"Crucially, Motorcycle Storehouse remains true to its roots, retaining the identity, knowledge, and specialism honed over the past four decades that has made it one of Europe's custom industry leaders. A passion for two wheels has always been at the heart of Motorcycle Storehouse, and that passion continues to drive them today.
"For custom dealers, Motorcycle Storehouse remains the dedicated point of contact, just as it always has been."
"This rebrand is about bringing together the strengths of two passionate companies, primed for a rapidly changing market," said Arno van de Glind, Managing Director of Hoco Parts Group.
"By combining expertise and logistics, we create a single point of contact for manufacturers and suppliers who want to enter both the custom and metric markets. Thanks to our scale and impact, we can form long-term partnerships that truly make a difference - For us it's about growing together and sharing in the success.
"As Motorcycle Storehouse by Hoco Parts, the company is uniting scale and specialism to accelerate growth, increase stakeholder value, and continue shaping the future of the European aftermarket."
