Lyndall Brakes - "Expansion in all Directions"
San Marcos, Texas based Lyndall Brakes have announced that they have embarked on an expansion and growth program that has already seen the 27-year-old motorsport brake company add one outside salesman in 2023, another in 2024, and an inside sales and sales support person this year to help handle the new customers they are generating.
Now, the family-owned business has added a marketing department "to help support the sales team and focus the company's efforts on telling the world why Lyndall Brakes are worth the stop."
Over the years Lyndall Racing Brakes, LLC has expanded its product lines to include rotors, sprockets, calipers, brake pads and lines, wheels, bolts and a UTV/ATV line of rotors and pads -with multiple design and utility patents secured.
 |
| Lyndall touring perimeter mounted rotors |
In 2018, Lyndall Brakes opened its first satellite warehouse in Texas to shorten shipping times across the US. Mid-year of 2019 saw Paul make a pivotal decision to move the headquarters to Texas for a centralized US home.
By 2021 Lyndall had purchased a state-of-the-art warehouse in the hill country of Texas on 20 acres, with plenty of room for further expansion. Adding outside sales in 2023 to help support the East Coast region, then in 2024 adding a West Coast sales rep and an inside sales associate created a critical mass for the sales department that company hadn't had before.
"The next logical move was this year's marketing arm to facilitate getting the word out about all things Lyndall," said Paul. As a result, Lyndall Brakes is now a 10-person team. "We realized the things most often not done in our busy week were marketing efforts," states Lyndall CFO Jennifer Thomas.
.jpg)
"Each marketing meeting got longer and longer and none of the core team had any more room on their schedules. Something had to change. Marketing is a very important component in any business [growing and otherwise] but when you get as large as we have, you need a team focused on following all the opportunities and checking all the boxes".
"Whether it is finding finishes locally or sourcing materials abroad this company is on the move," says Paul. "Future growth is still anticipated in 2025 and beyond we add another full-time warehouse employee and additional accounting and human resources capacity before the year ends.
"Dealers expect and need regular contact and as we step up our dealer messaging with multi-platform communications and resources, we intend to bring Lyndall to the premier market status that our product range has always warranted."
