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Wednesday 17 March 2021


HardDrive Driving Growth

Boise, Idaho based HardDrive, the V-twin parts and accessories division of Western Power Sports (WPS), says it has added more than 1,500 new parts to its 2021 catalog, with a new distribution deal being announced with NAMZ /Badlands and exclusives such as Ken's Factory, Kodlin USA and Nomadic.
Further additions include DK Customs, Hard Street saddlebag organizers, Lectron (originators of the slide carb design), and Motorscan diagnostic tools, with many other vendors stepping-up and deepening their inventory availability as HardDrive continues its growth.
Krys Brown, the new Director of V-Twin Product for HardDrive, told AMD that "NAMZ is the industry leader in motorcycle electrics, providing connectors and terminals from 1971 through to today. For anyone restoring a metric, vintage, repairing an AMF, rebuilding a 1990s pro street or building a 2014 and up CAN bus Bagger, the job is simply a lot harder without using NAMZ products.
"Starting in 1990, Badlands modules were the 'originals', and their patented technology continues to be the best choice with modules like the all-in-one run, brake and turn with load equalizer modules, standalone load equalizers, self-canceling and sequential flashing modules - all backed up by the NAMZ/Badlands lifetime warranty."
WPS/HardDrive completed a new 245,000 sq ft warehouse at Midway, Georgia, in January last year - as an upgrade to its former Memphis, Tennessee facility. The company also completed expansions at its California facility and Idaho headquarters warehouse - taking its six strong distribution center network in the United States (which also includes Texas and Pennsylvania) to over 1 million sq ft in total.