The 'Challenger Challenge' - The Gloves Are Off
Indian Motorcycle says it has "drawn a line in the sand" with its 'Challenger Challenge' a "head-to-toe comparison of the new Indian Challenger Dark Horse with the Harley-Davidson Road Glide Special."
Indian Motorcycle says that a "national demo tour, local dealer demos, advertising and episodic video series serve up bold demonstrations of the Indian Challenger's superiority" over Harley's category leader - "May the best V-twin win!"
A fully-loaded premium bagger designed as a superior alternative to the category leader, the Harley-Davidson Road Glide Special, Indian's campaign "invites motorcyclists to test-ride the Challenger and Road Glide Special back-to-back for the ultimate head-to-head comparison."
Launching at Daytona Bike Week on Friday, March 6, the 'Challenger Challenge' product demo tour will visit Indian Motorcycle dealers around the country, as well as select motorcycle rallies and events, including the legendary Sturgis Motorcycle Rally in August. In addition to the national tour, select Indian Motorcycle dealers will have a Road Glide on hand [that will pimp Harley's Q1 numbers - Ed] to ensure that any customer who visits their dealership can take the 'Challenger Challenge'.
Indian Motorcycle says it will support the 'Challenger Challenge' with a digital media campaign, highlighted by an episodic video series where action sports icon Carey Hart and his loyal sidekick, Bryan "Big B" Mahoney, pit the new Indian Challenger head-to-head against the Road Glide Special in a series of tests "that showcase power, torque, braking and handling." In addition to the digital media campaign, the content series can be found on IndianMotorcycle.com, Indian's social media and YouTube channels.
"The Challenger's combination of power and dexterity is at another level," said Hart. "The first time I rode it, I knew that they had something special. But riding the Challenger back-to-back against the Road Glide, it's not even fair. The Challenger absolutely crushes it."
"Over the years, the Road Glide has firmly entrenched itself as the category leader and has become the default choice, but our bike is simply better and our confidence in this product is what this campaign is all about," said Mike Dougherty, President, Indian Motorcycle. "The difference when riding these two bikes back-to-back is undeniable, and we're excited for riders to experience it for themselves with the Challenger Challenge."