Biker’s Choice Dealer Expo slated for Texas, February 2017
Biker’s Choice (Tucker Rocky) has announced that its Dealer and Brand Expo is to come back for 2017.
The event will be held on February 9-10 at the Embassy Suites Dallas Frisco Hotel Convention Center & Spa in Frisco, Texas - “and it’s not just any Expo, it’s Tucker Rocky’s 50th anniversary.”
Designed to help position the business for success in 2017, the Brand and Dealer Expo will include “exciting new brand introductions as well as amazing show-only specials that will allow dealers to make the most of their inventory dollars as they prepare for the start of the peak riding season.”
The 42,000 square foot showroom floor will provide dealers with the opportunity to interact with 150 of “our world-class vendors and get the inside track on their brands. By visiting the vendor exhibits, dealers will learn about recently launched products as well as the latest gear and apparel, and have the chance to score some awesome swag in the process.
“In addition to vendor education on the showroom floor, we will offer impactful, profit-boosting training to help our dealers ensure that 2017 is a winning year. Attendees will also have the chance to participate in industry round table discussions with Tucker Rocky leadership, as well as to network with some of the most successful dealers and retailers in powersports.”
On the evening of February 10, the two-day event will culminate in a celebration of Tucker Rocky’s first 50 years of serving the powersports industry.
Tucker Rocky/Biker’s Choice will provide dealers who are interested in extending their stay to attend the AMA Supercross at the AT&T stadium on Saturday, February 11, with two complimentary tickets. “Dealers also have the chance to be reimbursed for their airfare to the event through our Earn Your Wings program. Dealers should contact their Tucker Rocky/Biker’s Choice Sales Rep for additional information, or visit our Dealer Expo registration page to register.”