Italy - Motorcycle Registrations +4.71% to September
Compared to 2025, Italy continues to show improved motorcycle sales, with the market running at +4.71% growth through September (120,364 new motorcycles registered YTD), although, overall, the growth trend has slowed through the year as the market emerges from the shadow of the 2024/25 Euro 5+ transition.
New motorcycle registrations in Italy in the last three months were -6.51% (14,988 units) for July; -3.88% (5,819 units) for August and +1.78% (11,191 units) for September.
In total PTW terms the YTD data has Italy at +10.88% growth for the first nine months (313,032 units vs. 282,323 for the first nine month of 2025), with July at +4.68% (44.647 units); August at +4.52% (16,095) and September at +7.68% (31,573 units).
Unlike for motorcycle registrations alone, that is the highest level of total PTW registrations for the first nine months in Italy since before the 2008 Financial Crisis. That suggests a booming Scooter market and that is indeed the case. Scooters were+15.11% YTD at 192,668 units.
As usual, scooters dominate the YTD list of top-sellers in Italy, with Honda Italia's SH 125, 350 and 150 series taking the top three spots (35,254 units between them for the first nine months of the year) followed by the Zontes ZT368T-G in fourth (6,652 units YTD) and the Piaggio Liberty 125 ABS in fifth (6,296).
The ongoing increase in popularity of versatile ADV, Maxi-Scooter and multi-purpose 'cross-over' platforms continues to be evident in the Italian top sellers list with the Zontes ZT368T-G in fourth, the Honda X-ADV 750 in fifth (5,885 units YTD), the ADV 350 in eighth (5,396 units), the Yamaha TMax in 10th (4,702 units) with the XMax 300 in 12th (4,141 units) and Honda's Forxa 350 Maxi Scooter in 19th spot (3,046 units YTD).
For the first time there is not a single larger displacement motorcycle in the list of the top-20 bestselling models in Italy - ADV, naked or sports – as the trend towards more robust but agile and lower cost city and commuter platforms plays-out.
So far this year (certainly through to July) the top-selling larger displacement motorcycle was Honda's Africa Twin. By September 7 of the top 20 best sellers were Hondas and five were from Piaggio. Other brands represented in the top 20 list were Kymco and Voge with two entries each, with one each for Zontes and Sym.
For the record: Motorcycle registrations for the 2025 full year in Italy were put at 134,480 units (-19.22%) though the official data does not include the thousands of unsold Euro 5 models that were pre-registered in late 2024 but still (mostly) sold from dealerships as 'pre-registered' in 2025.
