After its 'self-administration bankruptcy protection' in June, Custom Chrome Europe (CCE) is now poised to emerge from the process and set to resume its comprehensive show program with booth space at the Custombike Show at Bad Salzuflen in northern Germany at the end of November (November 28-30).
The new owner is one of the partners in Austrian engineering and manufacturing company RWT Hornegger & Thor GmbH – "a world-renowned high-tech CNC machine company active in the production of aviation, automotive and motorcycle prototypes and components, owned and operated by Managing Directors Hannes Hornegger and Reinhard Thor.
Founded in 1999, RWT moved to new purpose-built manufacturing facilities in 2003 that were further expanded in 2023 to offer over 2,000 sq m of manufacturing space (approx. 20,000 sq ft) for its team of around 30 employees - with RWT AG becoming a new supplier for Custom Chrome Europe, "continuing and strengthening the strategy of having a strong Europe based supply chain that alongside being able to present the many of the main names brand names in the V-twin industry."
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| The popular CCE Bolt-On-And-Ride custom bike make-over program (BOAR) that has been running for nearly two decades will continue, with designs by many leading customizers, including Thunderbike in Germany. |
This marks a new chapter for a business that traces its origin story right back to the earliest days of the V-twin parts and accessory aftermarket in Europe itself - as Tom's International.
Tom's was acquired by the then Morgan Hill, California based Custom Chrome Inc. (aka Global Motorsports Group) business in 1996. The identity was changed to Custom Chrome Europe in 1997 with the first parts catalog to carry that name being published in Europe in 1998.
Custom Chrome Europe will be present at the 2025 CUSTOMBIKE in Bad Salzuflen November 28th-30th 2025, Hall 20, booth C15
