Highsider Custom Parts Now Available in the USA
Billed as "German engineered - for whatever you ride," Hamburg based Paaschburg & Wunderlich's Morgan Hill, California, United States operation is now up and running and holding inventory of its premium Highsider brand custom parts and accessories.
Available for 'metric' cruisers and street bikes as well Harley and Indian models, Highsider designs are "all about contemporary, efficient technology and superior quality," says company co-owner Dr. Oliver Moosmayer.
The initial product launch includes mirrors, headlights, turn signals, taillights and related accessories such as handlebar weights, handlebar grips and load equalizers. "High functionality, innovative design and value for price paid are the brand's hallmarks," says Moosmayer. Most Highsider components are TÜV or EC-approved - a certification not necessary in the U.S. but an indication of Highsider's quality and the rigorous testing that goes into each part.
"Founded in 2008, Highsider is Europe's market leader for innovative lighting technology and high-quality motorcycle accessories. This expansion into the U.S. market follows the company philosophy of "Progress Instead of Stagnation." We are extremely proud and happy to announce the creation of our U.S. organization and the official launch of the Highsider brand in North America.
"It has always been part of our plan to bring our innovative products to the U.S. market with local inventory and pricing in U.S. dollars to make it very convenient to shop for our products," said Moosmayer.
Paaschburg & Wunderlich teamed up for the strategic planning and execution of this new venture with industry executive veteran Holger Mohr, who will lead the day-to-day operations as President. "I am extremely excited to lead the efforts in bringing this distinctive brand and product line to riders in the States," said Mohr. "Nothing gets me more fired up than cool, inventive motorcycle parts, and Highsider is just that."
Highsider products are fully stocked and ready to ship from the company warehouse in California. B2B and B2C websites are fully operational. "Our dealers will benefit from the parent company's proven SAP Business One e-commerce platform, offering efficient interactions and timely communications," added Mohr.
"We have teamed up with WPS and Tucker Powersports for U.S. distribution and are ready to educate dealers about the line."
www.highsider-us.com
www.pwonline.us
