Effective January 1st, 2020, Thomas Noetzel will take over leadership of Custom Chrome Europe, with respected current Managing Director Andreas Scholz leaving his post after 14 years.
The Grolsheim, Germany based specialist V-twin parts, accessory and G&A distributor says: "Noetzel has a diploma in business engineering and has been heading up CCE's buying and IT operations since 2017.
Noetzel guidance of CCE's IT deployment was a major factor in the successful move to its new warehouse with its focus on optimized access, usability for dealers and customers, plus maintaining the high standards of CCE's internet security". Scholz took over the leadership at CCE in 2005 and has run the business through the worst economic conditions the Harley-Davidson aftermarket parts industry has ever had to endure, with changes in ownership and problems at its U.S. sister company.
The development and building of the new CCE HQ and warehouse is among, but far from the only of Scholz's achievements. Numerous campaigns and initiatives have not just promoted CCE, but contributed to the growth and, importantly, ease of access pathway for riders to discover and enjoy everything that custom motorcycling has to offer.
The "Bolt On And Ride" campaign, now running in its 12th year, has defied market trends and CCE's international bike show series has inspired and showcased thousands of builders.
"As Custom Chrome now enters the 50th year since the founding of a then small custom shop behind a two-car garage on West San Carlos Street in San Jose/California in 1970, Thomas Noetzel and the experienced team at Custom Chrome Europe will continue Scholz's successful work".
