S&S Cycle veteran Bruce Tessmer has retired from the company after 30 years – years in which he had been involved in pretty much every departments and role there, and years in which he saw the business grow from six employees to hundreds.
During his 30 years he had worked in shipping, production, and R&D. He was the original head of the S&S Tech department when it was formed in late 1995, and with all that experience he finally found his metier within the Marketing department. “Bruce brought to life so many different tools that the S&S Marketing department still uses todays” says Marketing Director David Zemla.
“From the amazing video tutorials that are such a popular feature of our website and social media presences, through to tech writing and presenting - he was the go-to-guy at S&S for all things motorcycle and became a well-known for his experience and expertise both inside and outside the company.”
Fun facts about Bruce? “There are too many,” says Zemla. “But how about the fact that received a degree in broadcasting from the University of Wisconsin in 1973 yet he never worked in the broadcast industry, and has been an avid live blues performer most of his adult life?”
That latter is something that we here at AMD Magazine can attest to - his legendary “S&S Performance Blues” at a Drag Specialties rep training seminar a few years ago remains the stuff of legend!
Happy retirement Bruce!
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