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Wednesday 31 January 2024

EICMA 2023 review part 4

Rokker: Swiss based protective riding jeans brand with a strong profile and good reputation in the custom motorcycle market. In what has become a 'crowded space', one characterized by claim and counter claim, Rokker is known for product that protects well, feels comfortable and looks good at the same time. Readily available to dealers in the custom market in Europe, dealers in USA can buy through Upshift Distribution in Philadelphia (;

Hepco&Becker: The German luggage manufacturer has manufactured luggage and accessories for select Harley-Davidson applications going back to the 1980s. As a prominent player in the ADV space, Hepco & Becker has been proactive to create accessories for the new Harley, including its Lock-it tank ring system, stainless steel heat shield, steel handlebar guards, side stand enlarger, crash bars and skid plate. As a luggage specialist, there are four rear luggage racks to choose from, plus its Xplorer cutout side carrier system - which follows the contours of the exhaust. Included in the kit is the side carrier and two aluminum cases reinforced with plastic all around for a combined luggage capacity of 77 l; 40 l for the left case and 37 l for the cutout case on the right of the bike. A matching 45 l Xplorer top case in silver or black is also available. Hepco & Becker products are distributed in USA by Moto Machines (;

Denali Electronics: The company was founded in 2012 with the introduction of an innovative LED lighting kit, purpose-built for the then under-served powersports market. "At a time when halogen and HID lighting was the industry standard, Denali focused on advancing LED technology to develop the brightest, most compact lights possible. In the years since, our passion for innovation and vehicle integration enabled us to develop best-in-class LED lights, horns and smart controllers with proprietary features and seamless integration into ATVs, Side X Sides and motorcycles." In 2022, Denali officially joined forces with U.S. manufacturer Vison X Lighting and parent company Brown & Watson International with its manufacturing in USA, Australia and Korea. "Our CANsmart technology allows us to read vehicle data in real time to deliver a seamless aftermarket experience that doesn't just meet OE standards, but exceeds them;"

Marolotest: The Nantes based French workshop equipment manufacturer is best known for its advanced workshop lift designs and technology and is no stranger to H-D authorized dealer workshops;

Race Winning Brands (RWB)/Wiseco: First introduced in 2017, Wiseco 'Black Edition' pistons feature ArmorFit and ArmorX proprietary coatings to conform to bore and reduce operating friction and noise, and increase crown, ring groove and pin wear resistance respectively;

Show Chrome: Though historically known best as a Honda Gold Wing parts and accessory specialist, recent years have seen the Wisconsin based vendor add the ATV/UTV and 'reverse trike' roadster markets to its portfolio. Though a small sector in the very different powersports industry landscape that Europe has when compared to the United States, it was busy and its focus on ergonomics and comfort was well received at EICMA;