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Tuesday 22 February 2022

Progressive IMS Outdoors

IMS Outdoors 2022 Schedule

The second annual season of the Progressive IMS Outdoors tour series will visit eight cities across the U.S., "bringing more opportunities for attendees to engage with powersports culture."
Produced with Progressive Insurance as the title sponsor, for the 13th consecutive year, the eight-city series will revisit three markets that hosted the indoor version of the International Motorcycle Shows (Colorado, Arizona and New York) and return to five markets that IMS Outdoors visited in 2021 (Chicago, Pennsylvania, Atlanta and Northern and Southern California).

"The experience-focused events will bring back the popular two-wheel and four-wheel demo programs, eBikes, shopping, custom and vintage bikes and music, while also offering more chances for enthusiasts to engage with brands and their riding community, from ride-ins and races to speakers and charitable efforts."
Organizer Informa says that 2021 saw more than 35,000 motorcycle demo rides taken across the eight-city tour, with nearly half, 44%, of attendees new to riding or being prospective riders. The introduction of SxS and eBike demos were well received and indicated the community's growing interest in adjacent products.
Influenced by IMS' award-winning 'Discover The Ride' program, three different programs put more than 1,600 adults and teens on a motorcycle for the first time. Nearly 1,700 kids rode two-wheeled balance and battery-operated bikes with Strider, Harley-Davidson and Husqvarna.
"The launch of IMS Outdoors was an exciting challenge that armed us with learnings we look forward to applying on the 2022 tour, including an expansion of the highly successful demo program, growing our electric footprint, and adding more experience-focused offerings," said Tracy Harris, SVP of Progressive IMS Outdoors.
"The powersports industry is amid a transformative period in time as new brands emerge, such as bespoke and electric companies, and we welcome an all-new generation of riders. We are so proud to cater our event to the changing needs of the industry and reunite everyone from new riders and kids to life-long enthusiasts."

IMS 2022 Schedule

Colorado, June 17-19
Chicago, June 24-26
Pennsylvania, September 16-18
New York, September 23-25
Atlanta, September 30-October 2
Northern California, October 21-23
Arizona, October 28-30
Southern California, November 4-6