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Tuesday, 12 March 2019

StaCyc, Inc.

Harley Acquires StaCyc, Inc. - Electric-Powered Two-Wheelers For Kids

Harley-Davidson has acquired StaCyc, Inc., producer of the 12 and 16 EDRIVE, electric-powered two-wheelers specifically designed for kids.

StaCyc, which entered the market in 2016, currently designs, markets and sells its EDRIVE models for kids with an MSRP range of $649 to $699. StaCyc EDRIVES are sold in the U.S. through powersports dealerships, including 29 Harley-Davidson dealerships, online and at specialty bicycle retailers.
“We’re thrilled to have StaCyc become part of the Harley-Davidson family,” said Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek. “The StaCyc team shares the same vision we have for building the next generation of riders globally, and we believe that together we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”
Harley says that "the acquisition of StaCyc expands our electric portfolio and reinforces our commitment to lead in the electrification of motorcycling. With the premium LiveWire available later this year and future lightweight and middleweight electric motorcycles at various price points starting in 2021, the StaCyc electric two-wheelers will provide an entry point for the youngest riders to enjoy the thrill of riding."
As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16-inch models will be sold through select Harley-Davidson dealers. The branded products will be available in the U.S. in the third quarter of 2019. StaCyc branded EDRIVES will continue to be sold through StaCyc’s existing distribution network.
Since its inception, StaCyc says it has "inspired more than 6,000 new riders to join the sport through its fun and upbeat brand that focuses on sharing the love of riding through its line of kids’ electric two-wheeled products," said Ryan Ragland, founder of StaCyc. "The company has served as a catalyst for engaging riders at an early age and has been first to market with an entirely new category in both the motorcycle and bicycle markets.
“After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned. The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”
Harley-Davidson says that the StaCyc acquisition is the latest example of how it is "investing in opportunities that inspire increased ridership in the near-term and deliver sustainable growth for the future" as part of its 'More Roads to Harley-Davidson' plan.
Harley-Davidson previously unveiled its plans for its full portfolio of motorcycles, starting with LiveWire, which will be available for sale later this year in the U.S. Pre-orders in the U.S. have been open for a few weeks already, with pre-orders for Canada and Europe starting in April.
“We’ve said previously that we believe electric vehicles is where global mobility is headed, and they hold great appeal for existing riders as well as opportunity to build new riders,” said Malenshek. “As we lead in the electrification of motorcycling, we’re demonstrating our commitment by delivering a full range of electric products for a vast audience who will be inspired to imagine and discover what is possible from Harley-Davidson.”