Tucker Powersports Adds Greg Blackwell in New Sales and Marketing Role
As the Motorsports Aftermarket Group (MAG) continues its focus on hiring powersports and aftermarket experts under the guidance of interim CEO Mike Buettner, Tucker Powersports has announced the hiring of industry veteran Greg Blackwell to the new position of Senior Vice President of Sales and Marketing.
Blackwell adds 30 years of powersports experience with industry leaders such as KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and, most recently, as President of MTA Distributing.
Noting MAG’s strategy of hiring candidates with aftermarket or powersports credentials, Buettner said: “We are aggressively hiring the best industry talent, and we’re thrilled to add Greg to our team. With his experience, he’ll hit the ground running and have an immediate impact. The velocity of change we are executing is necessary in this rapidly transforming industry. And we are not done yet.”
Blackwell joins industry veterans John Potts and Greg Heichelbech, who were recently added to the leadership team at MAG.
The new role will be focused on building relationships, achieving Tucker’s sales and revenue goals, delivering an outstanding experience to dealers and growing market share through strategic partnerships. Kenan Ikels, the current Vice President of Sales and Customer Support, will continue in his role and will report to Blackwell. In the new organizational structure, marketing will become a separate functional group in order to better serve Tucker dealers.
“I’m really impressed with Tucker’s desire to grow their business and support their dealers,” said Blackwell. “My initial focus will be on meeting with key dealers, preparing for the January Dealer Show and planning programs that benefit Tucker dealers. The future is bright for Tucker and our partners.”
Blackwell is a passionate and accomplished street and off-road motorcycle rider. He joined the company on Monday, November 12, 2018. The Tucker Show takes place in Dallas, TX, January 24 to January 25, 2019.