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Wednesday, 9 May 2018

Harley in brief

Harley-Davidson was up to 3rd place in market share terms in Germany for the first two months of 2018, albeit on low volumes so far, having sold 834 units for a 9.52 percent share – placing it above players such as Honda, Kawasaki, Yamaha, Ducati and Triumph. Its top sellers so far in 2018 are the XL 1200 X and Street Bob. However, all manufacturers are eating BMW’s dust – the unstoppable Munich machine scored a whopping 30.84 percent market share YTD.

Established in 1987, Frontier Harley-Davidson in Lincoln, Nebraska, has been sold by owners David and Deborah Fischer to Nebraska and Iowa car dealer Steve Hinchcliff (H & H Automotive).

Harley was the leading road bike brand in market share terms in Australia in 2017 (8,903 units sold), ahead of Honda and Yamaha; its top sellers were the XG500 (1,182 units - the second bestselling road bike overall in Australia in 2017) and the FXSB (1,150 – the third bestselling road bike overall).

Harley’s brake manufacturer Brembo (Italy) saw revenues grow by +8.1% in 2017 to €2,463.6 million, with EBITDA up by +8.2% and net profit up by +9.5%.

EagleRider has passed a “significant milestone” after a year of its dealer rentals partnership with Harley, having signed its 100th Harley dealer to the program. Harley’s Director of Retail development Anoop Prakash said “our alliance with EagleRider is an important component of our objective to build two million new riders in the U.S.”

The Muscular Dystrophy Association has honored Harley as “one of its outstanding national partners” for its 38 years of fundraising and support at its 2018 Clinical Conference at Arlington, Virginia. Harley, its dealers and its customers have raised over $103 million for research into the disease in that time.

J&P Cycles is to make Harley’s 115th anniversary celebrations at Milwaukee (Aug 29 - Sept 2) a stop on its Mobile Tour - one of nine stops for 2018 that should see the company getting in front of more than a million enthusiasts. Having kicked off the tour at Daytona in March, further upcoming events include its own Iowa Rally in June, Sturgis, Delmarva, Biketoberfest and the Lone Star Rally in Texas.