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Tuesday, 6 March 2018


SBS deepens its commitment to AFT Twins

Danish brake pad manufacturer SBS has announced a partnership with Kenny Coolbeth Jr. in American Flat Track this racing season. 

Kenny Coolbeth Jr. with legendary Flat Track tuner Dave Atherton

Chris Jensen, SBS North American Market Manager, told AMD that Coolbeth is switching his ride from Harley to Indian for 2018 and is coming into the season “with a strong lifetime of success on the track, including milestones such as multiple AMA Grand National Twins Championships and a Singles Championship. Kenny has had an amazing run since he began his career as the AMA Flat Track Rookie of the year back in 1994.
“SBS has made a point to focus our energy and attention on the tremendous sport of Flat Track racing over the years, and as a company that is committed to winning in all forms of racing, we see our partnership with him as something that speaks to the core of SBS’ race bred product brand values. We look forward to a very productive season and hope to see him scooping up those podium finishes.”
Commenting on the partnership, Coolbeth said that “I have been working with SBS over the years in my previous teams, and we are excited that SBS will be supporting us again in 2018 under a new ride and team.
“I know how important my braking system is to my success, and having SBS continue their support gives me great confidence.”