Biker’s Choice issues sub-distribution policy statement
The issue of unauthorized internet re-selling and the damaging effect that this can have on their and their dealers’ businesses has moved Biker’s Choice parent company Tucker Rocky to taking the unprecedented step of issuing a clear and unambiguous policy statement on the subject.
The statement, issued by VP Sales & Marketing Kenan Ikels, concludes with a warning to anybody found to be abusing the terms of their account with the company.
“If we have reason to believe an authorized Tucker Rocky/Biker’s Choice dealer is engaged in the sub-distribution of the brands we represent, we will consider this a violation of our sub-distribution policy and end our relationship with the dealer in question by revoking access to our product data feeds, discontinuing shipments to the dealer and closing the dealer’s account.”
To protect their network of dealers, Tucker Rocky/Biker’s Choice has adopted a sub-distribution policy that states “no dealer shall sell, transfer ownership or consign inventory of the brands and products we distribute to any person or entity the dealer knows, or may reasonably believe, has the intention of reselling to an end user through any third party marketplaces.”
Ikels explains: “We believe the powersports dealer channel is vital to the growth and expansion of this industry. Powersports dealers are the initial point of contact for the vast majority of new consumers. Protecting their ability to engage new customers and provide a positive brand experience is a priority for Tucker Rocky and Biker’s Choice.”
He went on to say that “over the past 50 years, Tucker Rocky and Biker’s Choice have developed the most profitable, relevant portfolio of brands in the powersports industry, serving the Street, V-twin, Off-Road, ATV/UTV and apparel segments. We have made a commitment to help dealers, who have a vested interest in the growth and the expansion of powersports to grow and expand their businesses.
“To deliver on this commitment, it is important for the brands we distribute to move directly through our authorized network of dealers and retailers to the end user, without additional intervening parties. Tucker Rocky and Biker’s Choice believe that this method of distribution enhances each dealer’s ability to provide a positive brand experience for their customers and to grow their sales and profitability.”