That’s the theme of the opening presentations at AIMExpo on September 21st at 8:30 am (the show floor opens to trade visitors at 10:00 am) with Scott Wine, CEO of Polaris, and Matt Levatich, President and CEO of Harley-Davidson, the keynote speakers to get the show up and running.
“To help address that challenge, AIMExpo presented by Nationwide (AIMExpo) invites dealers, media and all industry attendees to the show's opening program, where the leaders of iconic American manufacturers Harley-Davidson Motor Company and Polaris Industries will share their ideas. The Motorcycle Industry Council (MIC) will also reveal a key initiative towards this goal.”
|Scott Wine, CEO of Polaris|
|Matt Levatich, President and CEO of Harley-Davidson|
AIMExpo presented by Nationwide will kickstart four days of industry business, with the two industry leaders exploring the challenges and opportunities for motorcycling and powersports’ future as the market approaches the millennium’s third decade.
“The work must begin now to present a powersports riding opportunity that captures the emotion and imagination of the first ride experience to the next generations in America,” said Tim Buche, CEO of the MIC, which produces AIMExpo.
“The moment has arrived for everyone in this great industry to have a role in building the road to our future, and we’re excited to welcome the leaders of legacy American brands Harley-Davidson and Polaris to America’s premier show as we define the way forward.”
MIC Events VP and General Manager Larry Little said: “The future of the powersports industry lies with new riders, and how to develop these new riders is a tough yet intriguing challenge the industry must face together.
“Plotting the path ahead and addressing the real challenges of our collective business starts with coming together. There will not be a better opportunity for the industry to meet face-to-face and discuss these issues than at AIMExpo presented by Nationwide this September in Columbus.”