Tucker Partners with Erik Buell
New York based FUELL Inc. and Tucker Powersports have announced a collaboration that sees Tucker appointed as the exclusive distributor of FUELL's premium products to the powersports industry for the USA.
As part of this multi-year, renewable partnership, Tucker will distribute the complete line of FUELL's premium Flluid e-Bikes as well as FUELL's branded accessories and replacement parts.
"Tucker Powersports is a world-class distributor with more than 50 years of experience serving thousands of dealers in the United States and Canada. With a support team of nearly 100 regional sales staff, 7,000 active dealers and strong marketing capabilities, Tucker is the ideal partner for FUELL to bring the brand to a wider audience and develop the brand, while adding a US premium brand to its portfolio of e-vehicles."
Erik Buell, CTO at FUELL Inc., is quoted as saying: "This is an exciting time for electric bikes as the worldwide electric bike industry has experienced tremendous growth and is expected to grow by over 50% to reach nearly $70bn by 2027.
"This new partnership is a real success for both brands. Providing desirable products through an exceptional dealer network that provides outlets and service near every rider has been Tucker's forte for a long time. FUELL's strengths are in innovative product design and manufacture.
"In the exploding marketplace for electric mobility, this makes a dream pairing for enthusiasts who want cutting edge designs but need solid local support. Tucker's leadership team has the breadth of knowledge and experience to go full bore into this emerging marketplace, and the leadership at FUELL is very excited for the future together."
For Tucker, Jamie Kempinski, Business Development Director, says: "Our dealers have been tremendously receptive to having e-power products in their dealerships. They will absolutely love the addition of FUELL e-bicycles to our offering.
"The outstanding performance and stunning design of FUELL Flluid, along with the personal touch offered by Tucker dealers, is a great combination to offer consumers looking for an electric-assist bicycle."
Founded in 2018, FUELL is a Franco-American joint venture between Erik Buell, legendary engineer and founder of Buell Motorcycles, and Francois-Xavier Terny, a serial entrepreneur with a sharp focus on innovation in product, process and business models.
FUELL describes itself as "a manufacturer of premium electric mobility solutions for urban center dwellers. The company's products are designed starting with a blank sheet, rethinking every feature and component to deliver innovative, premium products for those seeking to rely on electric two-wheeled forms of transportation.
"FUELL presents the best of personal mobility and freedom for premium customers, while offering unparalleled safety and advanced technology integrated with all the benefits of electric powertrains."