Q1 USA On-Highway Motorcycle Sales +7.8%
The Motorcycle Industry Council (MIC) is reporting that among the leading brands they monitor for new sales statistical purposes, sales of new motorcycles and scooters increased by 4.2% through the first quarter of 2026 (vs. Q1 2025). ATV sales increased 2.5% among leading brands to give a total powersports retail sales performance of +3.8% for the quarter.
Motorcycles and scooters accounted for 74.7% of total new-unit sales through Q1, and ATVs represented 25.3%.
The good news was that on-highway motorcycles were up by 7.8% at 63,308 units for the quarter, with off-highway motorcycles essentially flat at -0.9% (29,870 units). The ADV (‘Dual Sport’) sector saw a return to growth with 16,149 units sold (+4.2%). Scooters continue their sharp decline at -22.5% for the quarter (just 1,743 units).
