Initially aimed at distributors and their sales teams, Danish brake components manufacturer SBS Friction has expanded its SBS Brake Academy to additionally include a dealership certification program.
The initiative is aimed at both on-road and off-road motorcycle dealers seeking to elevate their technical expertise and customer reputation.
"Positioning participating dealerships as specialists in motorcycle braking, offering a clear value-add in a highly competitive market, becoming an SBS Brake Academy Certified Specialist gives dealers the opportunity to demonstrate a deeper understanding of brake systems and component selection - an increasingly important factor for today's safety-conscious riders," says Thomas Midtgaard-Jorgensen, Product and Marketing Manager at SBS.
Certified dealers receive a recognized credential from SBS, providing clear proof of technical competence. This can be used in customer interactions, marketing, and showroom visibility to reinforce the dealer's credibility in braking systems.
Completed in approximately two hours, the program allows sales staff, parts department personnel, workshop technicians and race –product specialists covering compound selection, heat management, design, rotor pairing, and usage scenarios." The curriculum includes both theory and real-world application.
"At SBS, we believe that the more support we can give to dealerships and mechanics, the better they are able to service riders. This is a confirmation we are getting every time we visit dealerships around the world. They are hungry to learn and know more about technical aspects and report that customers respond positively knowing that they are talking to knowledgeable and recognised dealership personnel.
"We see this next stage as a suitable steppingstone for the SBS Brake Academy – a program that already has more than 80 percent of all worldwide SBS Distributors enrolled."
