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Tuesday, 7 January 2025

Motorcycle Industry Council (MIC)

MIC Members Elect Langley, Ellis and Calhoun


The Irvine, California based Motorcycle Industry Council (MIC) has concluded its round of board member elections for the three years from 2025, with one returnee and two new members.

Ashmore Ellis, Co-Founder and CEO of Babes Ride Out and Babes in the Dirt, and Paul Langley, Chairman and CEO of LeMans Corporation, will be joining the Board of Directors with Tim Calhoun, President of Powersports Pros Consulting re-elected for a third three-year term.

Jeff Brown of EagleRider, and Marc McAllister of Brooks Stevens, Inc. (formerly President of Ticker Powersports and of Ohlins Racing in USA), will be leaving the board when their terms expire in January.




"The industry will face a lot of changes in the next few years with technology, trends, and policy, especially as the U.S. ushers in a new administration," said Derek Brooks, MIC Board Chairman and Motorcycle Product Line Manager at Yamaha Motor Corporation, U.S.A. 

"There will be much work facing the association, so I am looking forward to working with Ashmore and Paul, who will bring their expertise and fresh perspectives to the board, and to the continued contributions of Tim. I would also like to thank Jeff and Marc for their service to the board." 

Tim Calhoun, President of Powersports Pros Consulting

Ashmore Ellis, Co-Founder and CEO of Babes Ride Out and Babes in the Dirt

Paul Langley, Chairman and CEO of LeMans Corporation


"I am excited to get the opportunity to serve on the MIC board and I look forward to working with the other board members on some of the challenges our industry is facing," Langley said. "Working for a cause is a great motivation and I trust my experience, commitment, and willingness to collaborate on important issues will benefit the MIC and its industry members during my tenure."

The MIC board "includes representation from across powersports." Derek Brooks succeeded former Honda NA executive Chuck Boderman as Chair in 2023. Christy LaCurelle was hired as a new President and CEO in 2024. She took up the post full-time after Scott Schloegel and Diana Sanchez had stepped in following Erik Pritchard's early 2024 retirement. 

www.mic.org