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Tuesday 14 May 2024

Custom Bike Show, Norrtälje

Custom Bike Show - 

50 Years Of Influence

Norrtälje, Sweden - June 1, 2024 

Saturday June 1st, 2024 will be a big day for Twin Club MC - indeed for the entire worldwide custom bike show movement - as it marks its 50th anniversary.

This year marks the 50th anniversary of the world's oldest, in fact the world's first ever independent custom motorcycle-specific bike show - think about that for a moment, that is no 'small thing' for the V-twin industry that grew out of the beginnings of a "motorcycle movement" that started as an antidote to the evolving motorcycle markets seen worldwide in the 1970s and 1980s.

Along with a small number of other 'catalyst' event programs (Oakland and Ratshole come to mind), the V-twin market grew from a petridish of misfits and enthusiasts, loners, outlaws and, above all, INDIVIDUALS who could neither afford or relate to the mainstream OEM offerings of the time, and shows such as the Custom Bike Show in Sweden gave expression to a whole new and fundamentally different way of looking at motorcycles, the riding experience and life in general.

In 2023 Göran Larsson from Eskilstuna took home two prizes - Winner in the Racer Class and the Jury's third prize with a racing-built Excelsior from 1918. 

In the respected and authentic curation of Twin Club MC in Sweden, the one-day show that is staged in a City Park at Norrtälje on the coast of Sweden around an hour northeast of the capital Stockholm, has become an internationally respected showcase for some of the world's finest custom motorcycle engineering and 'real world' custom craftsmanship.

The crucible in which the hugely influential 'Swedish Style' was forged, and the 'home show' for multiple legends of the custom bike industry, international award-winners, an AMD World Champion and now even Indian Motorcycle's own current Head of Design (Ola Stenegard), we here at AMD wish the club well for the weekend and are proud to be able to have Custom Bike Show as one of our AMD World Championship 'Approved' shows and the first ever and longest established of our Affiliates.

Classes this year will include H-D Choppers, all other Choppers, Customs, Racers, Classics, Modified, Stock, with additional Best Paintjob and People's Choice awards.